Optima, RBF Partner AIRTEL To Unveil Nigeria's Got Talent

Rapid Blue Format and Optima Media Group (OMG), the organizations behind the hugely successful Nigerian Idols TV show which has graced our TV screens with outstanding entertainment for two seasons, have brought the 6-year-long, globally popular “Got Talent” Franchise to Nigeria. The debut season of what will be known as the “Nigeria’s Got Talent” reality show will last from June to December 2012 whilst auditions begin from the 4th of July 2012. Thousands of talented Nigerians of all ages and sexes each bearing a unique talent will troop to audition centres located across the country, to audition for a chance to be the next Susan Boyles, Diversity, or Bianca Ryan – performers who have received worldwide acclaim and super star status courtesy of the “Got Talent” franchise. Speaking about this new entrant into the Nigerian entertainment space, Mr. Rotimi Pedro, Managing Director of Optima Media Group enthused, “The group puts Nigeria on the world map again, side-by-side with countries like America, France, and India who have bought into the ‘Got Talent' franchise; which is one of the fastest growing in the world. Through the franchise, we are glad to be able to provide a worldwide platform for raw, unique, and dynamic talent in this country and at the same time present the worldclass entertainment which is our trademark. Amongst the significant features of the show is that it gives an opportunity to talented amateurs or unknown performers, with the results being decided by an audience vote. There is no age restrictions for contestants on the show. Anybody can audition with any talent.” Speaking on Airtel's sponsorship of the Nigeria's Got Talent reality TV show, the Chief Operating Officer and Executive Director of Airtel Nigeria, Deepak Srivastava said the telecommunications operator is committed to driving its brand vision of being the most loved brand in the daily lives of Nigerians by passionately creating credible platforms that celebrate and reward young, talented Nigerians. "Airtel connects Nigerian youth to their friends, fun and life aspirations. Nigeria's Got Talent is essentially a platform to fulfill our mission to enable Nigerian youth to have the best of fun with their friends while also fulfilling their life dreams. Our youths are very talented; they have delivered great music, great acting and have achieved a whole lot in other endeavours like sports and even in academics. And that is why Airtel is here to demonstrate its commitment to such lofty goals," said Srivastava.hannytalker