Inye: Made In Nigeria Tablet PC- How Far Can it Go?

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Faced with competition from giants as such ipad, Inye, a low-cost tablet computer developed by a Nigerian, has a long way to go, reports the BBC


Saheed Adepoju is a young man with big dreams. He is the inventor of the Inye, a tablet computer designed for the African market.

According to the 29-year-old entrepreneur, his machine’s key selling point is its price - $350 (£225) opposed to around $700 for an iPad.

He believes that, because of this, there is a big market for it in Nigeria and elsewhere in Africa, particularly amongst students.

He is also hoping to sell his tablet - which runs on the Google Android operating system - to the Nigerian government and plans to have at least one computer in each local government area.

The Inye is a mobile internet device. It gives you access to the internet; it allows you to play media files and watch movies”

“The Inye is a mobile internet device. It gives you access to the internet; it allows you to play media files and watch movies. What we have is an 8-inch device, a device that is half-way between a laptop and a mobile phone,” he told the BBC’s series African Dream.

“You have the standard software applications that come pre-installed and then you have the ones that we are working with various local developers to bundle on,” he added.

Among those local apps there is one designed to raise awareness about HIV and others related to water and sanitation.

“We work with local developers that have expertise in particular areas so that we don’t end up doing so much work and we just have a collaborative way of doing things together,” he said.

‘Word of mouth’

Mr Adepoju has a background in software development and is a Sun-certified Java programmer. 

After doing a first degree in maths and computer science in Nigeria, he completed another one in advanced computing by research at Bournemouth University, in the United Kingdom.

Upon graduation in 2009, he returned to his home country and started working for a consulting firm.

“Within eight months I got fired, primarily because of differences in approach to doing business. In the middle of all this, the Apple iPad launched, back in January of 2010, which inspired us to actually look to build such [a] product within the African marketplace,” the entrepreneur told the BBC Africa’s Chris Ewokor.

He said that, with that goal in mind, he borrowed money from friends and family, raising a total of about $60,000.

According to him, all of that went on the devices and the logistics - there was no budget for marketing, so early advertising was “word of mouth” on social media.

The first 100 units of the Inye, which means One in Nigeria’s Igala language, were built in China and, after receiving feedback from its users, a second version was launched in May 2011.